— · Sun care
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4.9
23 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer & Brand Recommendation
Multiple consumers purchased based on Shop Sam recommendations and existing brand loyalty from other Heart Percent products (lip liners, tints), indicating strong influencer-driven demand and cross-product brand trust.
Dual Functionality as Sunscreen & Makeup Base
Buyers were attracted to using it as a substitute for traditional sunscreen while simultaneously serving as a makeup primer, offering convenience and value by reducing the number of products needed.
Trial & Discovery
Several consumers purchased trial packs or small sizes out of curiosity while searching for better sunscreen alternatives, reflecting exploratory purchasing behavior in the competitive sunscreen category.
Repeat Purchase & Loyalty
Multiple reviewers explicitly state intention to repurchase and continue using the product long-term, suggesting strong product satisfaction drives repeat buying.
How they use it
Makeup Base Layer in Daily Routine
Most consumers integrate it as a primer/base step before foundation, applying it to face as part of their makeup preparation routine rather than as standalone sun protection.
All-Season Use with Seasonal Variation
Used year-round, but consumers report adjusting usage by season; winter use emphasizes moisturizing benefits, while summer use notes increased oiliness for some skin types.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Substitute for Sunscreen
Multiple reviews indicate consumers use it to replace dedicated sunscreen products, suggesting it functions adequately for sun protection while providing additional cosmetic benefits.
Skin-Type Specific Application
The two-formula offering allows consumers to select versions suited to their skin condition (dry vs. oily/combination), with users reporting formula differences in hydration levels and finish.
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