— · Makeup
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4.6
93 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Brand Loyalty & Previous Product Success
Multiple reviewers purchased this cushion specifically because they already use and love other ABOUT_TONE base products (liquid foundation, sun serum base), and wanted to try the cushion line based on established trust in the brand.
Influencer & YouTuber Recommendations
Several buyers explicitly mention discovering this product through Korean YouTubers and influencers, indicating significant social media-driven demand and awareness.
Seasonal Product Rotation
Consumers purchased this Water Layer variant specifically for autumn and winter use, seeking increased hydration compared to existing matte or semi-matte cushion versions.
Gift-Giving Appeal
Packaging, cute case design, and bundled sets encouraged multiple purchases as gifts for family members and friends, with recipients expressing satisfaction.
Color Shade Matching & Set Offers
Consumers bought the product when they found the correct shade match or discovered promotional bundle sets offering discounts or refill inclusions.
How they use it
Layering with Primers & Base Products
Many users apply a hydrating base (especially ABOUT_TONE Sun Serum Base or rich moisturizing primers) before using the cushion to maximize hydration and prevent dryness, indicating this product performs best in layered routines.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Application Tool Modification
Users frequently replace the supplied puff with larger sponges or brushes (e.g., Ro-Za Ro-Za puff) to achieve thinner, more natural application and avoid cakiness.
Seasonal & Climate-Dependent Use
Positioned as an autumn-winter staple for dry skin, though some use it year-round if skin is sufficiently hydrated; less suitable for summer or oily skin types without careful preparation.
Extended Wear Duration
Reviewers report the cushion holding up well for 6–10 hours with proper base preparation, remaining moisturized without drying out or heavy retouching.
Minimal Touch-up Requirement
Multiple users note that when applied correctly with hydrated skin, the foundation breaks down cleanly on oily areas and requires minimal blotting or reapplication.
