— · Makeup
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4.6
111 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer & YouTuber Recommendation
Multiple reviewers cite famous beauty influencers (Minsco, Korean makeup artists) as the reason for purchase, creating strong aspirational demand despite mixed personal experiences.
Repurchase & Loyalty
Frequent mentions of second, third, or multiple pack purchases indicate high repeat-buy rates; customers cite familiarity and consistent performance as drivers.
Price-to-Performance Value
Consumers explicitly compare the puff favourably to premium alternatives (Beauty Blender ~£17) and appreciate the affordable multi-pack format, particularly when bundled with discounts.
Dual-Texture Functionality
The two-sided design allows consumers to perform multiple makeup tasks (foundation, concealer, blush, powder) in one product, reducing the need for multiple tools.
Novelty & Packaging Appeal
The castella cake concept and cute packaging drive trial purchases, especially among gift-givers and cosmetics enthusiasts looking for Korean beauty products.
How they use it
Foundation & Base Application
Most common use is applying liquid or cream foundation, with users employing either the smooth side for adhesion or the textured side for blending depending on coverage needs.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Water Activation for Expansion
Many reviewers mention wetting the puff under water before use, which causes it to expand and improves spreadability, suggesting this is a key usage step for optimal performance.
Multi-Step Layering
Consumers use the puff sequentially: applying foundation with fingers first, then dabbing/blending with the puff; some layer sunscreen, foundation, and concealer in one routine.
Targeted Application for Small Areas
The compact size makes it suitable for precision work on the under-eye, nose, and contour areas; reviewers describe pinching or using corners for detailed coverage.
Powder & Blush Finishing
Secondary uses include setting makeup with powder, applying blush, and absorbing excess oil and product buildup during or after base application.
