— · Cleanser
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4.7
38 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer & Beauty YouTuber Recommendations
Multiple reviews explicitly mention purchasing after watching beauty YouTubers or seeing positive recommendations online, indicating strong social proof and influencer-driven demand in the Korean and Japanese markets.
Ingredient Reputation (Vegan, LHA, Green Barley)
Consumers cite the vegan formulation and specific active ingredients as purchase drivers, attracted to the perceived gentleness and efficacy of the LHA and barley components for deep cleansing.
Repurchase & Brand Loyalty
Several reviewers indicate this is a repeat purchase item they buy multiple times, suggesting strong product satisfaction and routine integration despite the brand being relatively unknown initially.
Gift & Trial Purpose
Some consumers purchased this as a gift or to try the cleansing oil category for the first time, drawn by the product's positioning and bundled foam offering.
Oily Skin Problem-Solving
Multiple reviews mention purchasing specifically to address oily skin concerns and pore congestion after travel or skin disruption, indicating targeted appeal to this demographic.
How they use it
Double Cleanse Routine (First Step)
Dominant usage pattern involves using this oil cleanser as the first cleansing step, followed by a gel or foam cleanser as a second step to complete makeup removal and face washing.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Frequent Summer Use
One review explicitly states this is used very often during summer months, suggesting seasonal routine integration, likely due to the lightweight texture relative to other cleansing oils.
Makeup Removal Focus
Primary use case is removing makeup, with multiple reviews emphasizing how easily it dissolves cosmetics stuck between pores and removes cosmetic residue compared to other products.
Pore & Blackhead Treatment
Consumers use it with intention to address clogged pores, blackheads, and whiteheads, though efficacy for this specific claim shows mixed results in reviews.
Non-Makeup Days for General Cleansing
At least one long-term user indicates using it daily even on days without makeup for general face cleansing rather than makeup removal exclusively.
