Influencer/celebrity recommendation
Many buyers cite YouTubers like Hoonion and brand ambassador Jang Wonyoung, or general social media buzz, as the reason they tried the product.
Refill availability and value
Reviewers frequently mention buying because the set includes a refill, seen as good value especially when on sale or bundled with coupons.
Natural, lightweight finish reputation
Shoppers say they bought it after hearing it gives a 'porcelain' or 'glass skin' look without heavy cakey coverage.
Repurchase/loyalty to brand
Several reviewers mention this being their 2nd, 3rd, or 5th purchase, including switching from AMUSE's discontinued Dew Jelly Cushion line.
Gifting
A notable share of purchases were made as gifts for mothers or friends, citing cute packaging and easy application as gift-worthy qualities.