Color and shade appeal
Many buyers purchased based on seeing an attractive, natural-looking shade (e.g., Honey Peach, Honey Fig, Honey Raspberry) in photos or swatches, often buying multiple colors after loving the first.
Hydration/moisturizing reputation
A strong driver was the balm's reputation for keeping lips moisturized like 'honey,' appealing to users seeking a caring lip product rather than just color.
Repurchase and brand loyalty
Numerous reviewers explicitly stated this was their 2nd or 3rd repurchase, or said they would keep buying 'as long as it's sold,' showing strong repeat-purchase behavior.
Gifting
Several reviews mention buying the product as a gift for mothers or friends, suggesting appeal as a beauty gift item.
Comparison shopping with competitor balms
Buyers frequently mention trying CLIO after using Romand or Peripera balms, purchasing to compare formulas and finishes within the trending 'glass lip' balm category.