1+1 promotions and discounts
An enormous number of reviews mention buying because of a 1+1 (buy-one-get-one) deal or a large percentage discount, suggesting price promotions are a primary conversion driver.
Influencer/SNS recommendation
Several reviewers cite specific YouTubers, Instagrammers, or viral SNS posts (e.g. 'happyrim', 'きりまるちゃん') as the reason they tried the product.
Collecting the shade range
Many long-time fans explicitly say they are 'collecting every color' or buying additional shades after loving previous ones, indicating strong brand loyalty within the Glint blush line.
Reputation of the Glint highlighter line
Customers who already loved Glint's highlighters purchased the blush expecting similar quality pearl/glow finish, and reviews confirm this expectation was met.
Unique blue/lilac/coral shade range
Buyers note the brand offers unusual shades (blue-toned, lilac, muted rose) not commonly found in other blush lines, prompting curiosity purchases.