Vegan & Clean Ingredients
Consumers frequently cite the vegan formulation and calming/soothing components (e.g., CICA) as motivations, especially those with sensitive or acne-prone skin seeking gentler makeup products.
Unavailable Pink Version Stock-Out
Many buyers purchased this vegan variant as a substitute when the more popular pink version was out of stock, indicating strong brand loyalty but also inventory-driven demand.
Influencer & Social Recommendation
Several reviews mention YouTubers, TikTok creators, and online comparisons to premium brands (Hera, Luna, Darva) as drivers; positive word-of-mouth about superior performance to luxury alternatives boosted interest.
Repurchase & Loyalty
Numerous customers explicitly state they have repurchased multiple times and stock up in bulk because they cannot use other setting sprays; this indicates high switching costs once adopted.
Value & Practical Format
Non-aerosol pump spray format is praised for ease of disposal, portability on airplanes, and long-lasting volume compared to aerosol cans; price-conscious buyers appreciate the balance of performance and cost.