Brand loyalty / repurchase
Many reviewers say they already use other VDL base products (primer, liquid foundation) and bought the cushion because they trust the brand's formulas.
Influencer and YouTuber recommendations
Several buyers mention purchasing after seeing K-beauty YouTubers, Instagram makeup artists, or 'famous makeup artists' recommend the product.
Bundle/value perception
The refill set bundled with mini primer or cream blush is repeatedly cited as a reason to buy, with reviewers calling it 'a great deal' or 'worth it'.
Promotions and sales
Numerous reviews mention buying during Olive Young sales events (Megarowl-level discounts) as the trigger for purchase.
Positive word-of-mouth/high ratings
Buyers frequently note they purchased because of the product's high review scores or general popularity reputation ('people say it's popular, now I understand why').