Package/design appeal ('パケ買い')
An overwhelming number of Japanese and Korean reviewers explicitly say they bought the palette because of the cute wave-shaped, clear packaging seen on social media before even trying the formula.
All-in-one convenience
Buyers like that a single compact palette contains eyeshadow, glitter, highlight and blush, making it efficient for daily makeup and travel without carrying multiple products.
Brand loyalty / repurchase
Many reviewers state they already own other rom&nd products or previous palettes and purchased this one based on trust in the brand's powder quality and past satisfaction.
Gifting
Several reviews describe buying the palette as a gift for a teenage daughter, niece, or friend, citing its cute look and beginner-friendly, easy-to-use color story.
Affordable price / sales promotion
Multiple reviewers mention purchasing because the palette was on sale or noted as 'always affordable,' reinforcing repeat and impulse buying behavior.