— · Cleanser
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4.8
450 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Viral/influencer popularity
Many buyers say they purchased because it was frequently advertised, recommended by friends, or seen trending online ('맨날 광고로만 보다가 샀는데', 'heard this was great for removing makeup').
Free/bonus Rosehip Cleanser
Numerous reviewers explicitly mention buying because of the bundled Rosehip Cleanser 30g freebie, which added perceived value to the set.
Repurchase loyalty
A large share of reviews are 2nd-5th repurchases, showing strong repeat-buy behavior driven by satisfaction with prior results.
Gift-giving
Several reviewers bought it as a gift for family, friends, or a daughter, citing its established reputation as a 'famous' or 'holy grail' product.
Sale/value pricing
Reviewers mention buying during Olive Young promotions or citing the set as cheaper than offline stores, indicating price sensitivity drives purchase timing.
How they use it
Second-step double cleanse
Many use it after an oil cleanser as the second/foam step to remove residual oil, makeup, and sunscreen.
Mask-style application
A common technique is leaving it on skin for 2-5 minutes like a mask before massaging and rinsing for enhanced softness.
Skin concerns raised — and how the product addressed them
✓Reviewers frequently report visibly reduced blackheads and smoother, less textured pores after repeated use.
✓Multiple users with long-term acne say the cleanser helped reduce pimples and soothe acne-related itching over weeks of use.
✓Most reviewers say it cleanses without stripping moisture, though a minority still experienced dryness or tightness, suggesting inconsistent results for very dry skin.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Reduced frequency use
Several reviewers limit use to 2-3 times per week or once weekly as a gentle exfoliant, rather than daily, to avoid over-drying or irritation.
Small amount required
Reviewers repeatedly note a pea-sized or two-scoop amount lathers heavily, making the jar last a long time.
Face, neck and body use
Beyond the face, some use it on neck/décolleté, and a few even use it as a body wash in the shower.
✓While many sensitive-skin users tolerate it well and report no reactions, a meaningful subset experienced stinging, itching, or irritation, especially with overuse or strong scent exposure.
✓Users note brighter, smoother skin texture after use, often comparing the effect to a mild peeling or exfoliating treatment.
Concerns and outcomes summarized from reviews; percentages are approximate.
