Influencer/social media marketing
Many buyers cite IG ads, YouTube reviews, and specifically IVE member Rei's recommendation as the trigger for their first purchase.
Unique 2-in-1 format
The novelty of a product that works as both a clay mask and a foaming cleanser attracted curious first-time buyers wanting convenience.
Pore/blackhead reputation
Strong word-of-mouth and reviews claiming visible pore and blackhead reduction drove purchases from consumers specifically targeting congestion and sebum issues.
Repurchase/loyalty
A large share of reviews explicitly state repeat purchases, citing consistent gentle cleansing and good results over time.
Price/promotions
Frequent mentions of good discounts, bundle value, and the free travel-size sample as reasons for purchase, especially in Taiwan/Chinese-language reviews.