Viral/social media buzz
Several reviewers mention discovering the product via TikTok or Instagram influencers, buying it specifically because it was hyped as a top K-beauty sunscreen.
Repeat/loyal repurchase
A large number of reviewers describe buying the product for the 2nd, 3rd, or even 5th+ time, calling it their 'holy grail' or 'go-to' sunscreen they've used for years.
Word of mouth / friend or family recommendation
Many buyers say a friend, sister, mother, or partner recommended it, and they then introduced it to other family members as well.
No white cast reputation for deeper skin tones
Reviewers with brown, deep, or AA skin specifically sought this product out because of its reputation for leaving zero white cast, a known pain point with many sunscreens.
Promotions and value bundles
Several reviews mention buying during sales, 1+1 promotions, or double-set deals, citing good value as a purchase driver.