Oily/combination skin oil control reputation
Many buyers purchased specifically to manage excess sebum, citing it as a long-standing solution for oily, humid, or hot-climate conditions.
Word-of-mouth and repurchase loyalty
A large share of reviews mention this being a 2nd, 3rd, or long-term repeat purchase, and some bought it after a friend or family member recommended it.
Influencer and social media buzz
Several reviewers cite seeing it praised by Japanese beauty users or influencers on Instagram/TikTok as the reason they tried it.
Affordable price point
Numerous comments highlight it as a budget-friendly, good-value product 'for the price' compared to pricier setting powders.
Gifting
A subset of buyers purchased it as a gift for mothers, sisters, or friends with oily skin.