— · Cleanser
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4.6
63 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Discount and promotional pricing
Multiple reviews mention purchasing due to sales, discounts, or 'crazy good deals,' indicating price sensitivity drives significant volume in international markets.
Brand reputation and line loyalty
Several customers cite previous positive experiences with other Haruharu products (creams, eye creams) as motivation to purchase the cleanser, showing strong brand equity.
Gift purchase
At least one review notes the product was received as a gift, suggesting packaging appeal and brand prestige make it suitable for gifting.
Ingredient-driven purchase
Marketing claims around centella asiatica and sunflower oil resonate with ingredient-conscious consumers seeking gentle, nourishing formulations.
Format preference (balm over oil)
Consumers explicitly state switching from or preferring the balm format over cleansing oils due to ease of use and non-dripping properties.
How they use it
First-step double cleanse routine
Multiple reviews confirm use as step one of a two-step cleansing routine, with the balm effectively removing makeup and sunscreen before a second cleanser.
Daily evening cleanse
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Consumers report using it nightly in their skincare routine, particularly mentioning use in the bath or before bed.
Minimal product quantity needed
Reviews note that only a small amount of the balm is required to effectively remove makeup, suggesting good product efficiency.
Eye makeup and mascara removal
Korean reviewers specifically praise effectiveness on colored makeup and mascara in one application, indicating versatility across face and eye areas.
Gentle application without excessive rubbing
Users report the balm melts makeup easily without requiring vigorous rubbing or scrubbing of the skin.
