Brand reputation and repeat purchase
Many reviewers cite years of loyalty to HERA and repurchase the cushion repeatedly, describing it as their long-term go-to foundation.
Word of mouth and influencer/social proof
Buyers frequently mention being recommended by friends, family, or Korean beauty YouTubers, and cite the product's reputation as the most popular cushion in Korea.
Promotional bundles and gifts with purchase
Reviewers note buying during Olive Young sales or brand weeks when discounts, coupons, and generous free gifts (highlighters, fixer mist, cleansers) made the price more palatable.
Curiosity about renewed/upgraded formula
Some long-time users purchased to try the renewed version after loving the original black cushion, though reactions to the reformulation were mixed.
Search for high coverage without heaviness
Buyers seeking a foundation that hides acne scars, redness, or pigmentation without looking cakey chose this after trying other cushions that fell short.