— · Makeup
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4.6
104 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Social Media & Influencer Recommendations
Multiple reviews mention discovering the product through YouTube, TikTok, Instagram, and SNS platforms, with many explicitly stating they purchased based on influencer endorsements and viral popularity.
Product Reputation & Brand Trust
Consumers cite the product's well-known status and reputation for high coverage as primary purchase drivers, with several reviews noting they bought it because it was 'famous' or recommended by others.
Specific Use Case: Tear-Trough & Highlight
Many buyers specifically purchased this concealer for creating and enhancing tear troughs and under-eye brightening, driven by trending makeup techniques shared on social platforms.
Repurchase & Brand Loyalty
Multiple reviews indicate existing customers of other MALU WILZ shades repurchasing this product, demonstrating strong brand loyalty within the product line.
How they use it
Tear-Trough & Under-Eye Highlighting
The most common usage pattern, with many reviewers applying the concealer to create or enhance tear troughs for a more youthful, defined look using fine brushes.
Dark Circle & Blemish Concealing
Consumers use it on under-eye areas to cover dark circles and dark spots, though many note the shade #13 is too light for general concealing on deeper skin tones.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Eyeshadow Base
Several reviews mention using it as a primer or base layer under eyeshadow to improve color payoff and longevity, particularly before application of darker shadows.
Color Mixing & Layering
Users frequently mix shade #13 with darker concealers or foundation to adjust the tone, and layer it with other products to modify texture and coverage.
Portable Touch-Ups
The compact 5g size makes it popular for carrying in pouches for on-the-go makeup corrections and layering during the day.
