— · Makeup
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4.7
522 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Long-standing cult/repurchase status
Many reviewers describe having repurchased the product 3-10+ times over years, calling it a 'holy grail' or 'staple' they can't live without.
Solves straight/monolid lash curl problem
A large share of buyers specifically bought it because mainstream mascaras and curlers failed to hold a curl on their straight or downturned Asian lashes.
Word-of-mouth / social media hype
Several reviewers mention buying because it is a 'super popular brand on social media' or was recommended by a friend, and found it 'lives up to the hype.'
Affordable price / sales
Multiple reviews cite good value, affordability, and buying extra units when on sale as a purchase driver.
New brown/black shade curiosity
Existing users of the clear/natural version purchased the newer black or brown shades to try color variants after positive experience with the original.
How they use it
Used as a pre-mascara primer
The most common usage is applying the fixer to curled lashes before regular mascara to lock in curl and prevent later drooping.
Used alone on no-makeup days
Skin concerns raised — and how the product addressed them
✓Reviewers overwhelmingly report the fixer keeps stubbornly straight or downturned lashes curled for a full day, which is the product's core reputed benefit.
✓Users with monolids specifically credit this as the only product that keeps their lashes lifted all day, addressing a lash-collapse issue common to this eye shape.
✓Many reviewers say using the fixer as a base eliminates smudging and under-eye transfer throughout the day, even in humid climates.
Points to note
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Many reviewers use it without any mascara on top for a natural, lash-lift-like effect, especially the clear/natural shade.
Daily, long-term routine step
Reviewers describe it as a permanent daily step in their eye makeup routine, used every day for work or school for years.
Layered with other mascara brands
Some combine it with other mascaras (e.g., Clio Kill Lash) or Etude's own Curl Fix mascara to extend curl hold and add color/volume.
Reapplied quickly due to fast drying
Several users note it dries fast, requiring quick application before layering mascara on top.
✓Some use the clear version alone to add subtle separation, length, and curl without full mascara, achieving a natural lash look.
✓This is reported as unresolved by a subset of users, where the clear formula leaves a whitish cast or feels chalky/dry rather than solving the concern.
Concerns and outcomes summarized from reviews; percentages are approximate.
