— · Makeup
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4.6
81 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Brand loyalty and product line expansion
Multiple reviewers mention buying additional shades or repurchasing because they already love the ETUDE formula, indicating strong brand affinity and multi-shade collection behavior.
Visual appeal and packaging design
Cute packaging design, shade range, and the distinctive donut-shaped applicator are cited as aesthetic drivers. Many mention purchasing for the cute appearance and design appeal.
Influencer and market buzz
The product appears to have gained traction on social platforms, with reviewers drawn to try it based on visibility and popularity, particularly among younger consumers.
Price and promotional offers
Several reviewers explicitly mention purchasing during sales events (e.g., 'Olive Young Big Sale') at discounted prices, indicating price sensitivity in the purchase decision.
Product performance reputation
The jelly balm formula's reputation for hydration and non-sticky texture drove purchases from consumers looking for an alternative to traditional glosses.
How they use it
Daily lip balm and everyday wear
Most reviewers use this as an everyday lip balm for work and casual activities, applied multiple times throughout the day for maintenance.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Lip topper over tints and bases
Several reviews specifically mention using it as a gloss topper over lip tints or as a base layer, layering it with other lip products for enhanced glossiness.
Quick touch-up balm
Reviewers appreciate the no-look portable application, using it for touch-ups on the go without mirror or precision application required.
Seasonal moisturizing routine
Some mention using it during drier periods or seasons when lips need extra hydration, suggesting seasonal variation in usage.
