Word-of-mouth and brand hype
Many reviewers say they bought it because of its long-standing popularity and reputation ('so many good things,' 'why so many people say it's good'), often after seeing it recommended online or in-store.
Repurchase loyalty
A very large share of reviews explicitly mention this being their 2nd-5th+ repurchase, or having used the product for 2-6 years, indicating strong repeat-purchase behavior.
Refill/bundle value and sales
Buyers frequently cite the included refill, mini cushion, or promotional set pricing (especially during OliveYoung sales) as a key reason for purchase, feeling it offers good value versus buying separately.
Gifting
Several reviewers purchased it as a gift for daughters, mothers, or friends, often because the recipient already used and liked the product.
Seeking natural, glass-skin finish
Buyers researching a non-cakey, skin-like finish (often for glass-skin or 'no-makeup makeup' looks) chose this cushion specifically for its reputation on that front.