— · Makeup
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4.6
365 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Social media virality
Many reviewers explicitly say they bought it after seeing it trend on TikTok, X/Twitter, or Instagram, citing the viral 'aegyosal glitter' look as the reason for purchase.
Influencer/YouTuber recommendation
Several Japanese and Korean reviewers mention buying because a specific influencer or YouTuber showcased the swatch or application technique.
Repurchase/collecting multiple shades
A large share of reviewers say this is their 2nd, 3rd, or 8th repurchase, or that they bought additional colors after loving the first one.
Sales and beauty-box promotions
Frequent mentions of buying during Olive Young 'Big Sale', Black Friday hauls, or receiving it inside a monthly beauty box, indicating price sensitivity drives conversion.
Gifting
Multiple reviewers bought it specifically as a gift for a friend, sister, or daughter, citing the cute packaging and color as gift-worthy.
How they use it
Aegyosal (under-eye) application
The single most common use is drawing or highlighting the under-eye 'puppy fat' area to create a bigger-eye, dewy look, often applied directly with the stick tip.
Inner corner / tear duct highlight
Skin concerns raised — and how the product addressed them
✓Reviewers say the stick effectively creates a plumper, dewy 'aegyosal' illusion when applied and blended in the under-eye area.
✓Users with oily eyelids report the color fades or smudges faster than expected, requiring reapplication later in the day.
✓A couple of reviewers with fine lines note the shimmer can settle into creases and make wrinkles more visible rather than concealing them.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Many use it as a highlighter on the inner corner of the eye or along the lower waterline to brighten the eye area.
Layering over eyeshadow or base
Some reviewers layer it over a matte eyeshadow base, powder, or concealer to add shimmer without overpowering the look, or mix it with other eyeshadow sticks.
Standalone lid eyeshadow
A portion of users apply it alone on the eyelid, blending with a finger or brush like eyeliner for a quick everyday shimmer look.
Multi-purpose use beyond eyes
A few reviewers repurpose it as a lip tint/concealer or on cheeks and cupid's bow for added shimmer.
✓Some reviewers find the stick formula slightly dry or scratchy on first swipe, though it warms up and glides better once softened by body heat.
✓A few users note discomfort or a scratchy feel when applying near the lash line, though no severe irritation or allergic reactions were reported.
Concerns and outcomes summarized from reviews; percentages are approximate.
