— · Makeup
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4.6
199 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Sale pricing and promotional discounts
Many reviews mention purchasing during sales, with some describing 'bug prices' or 'massive sales' as the primary driver. This suggests price sensitivity among buyers and indicates the product relies heavily on promotional velocity.
All-in-one palette convenience
Consumers valued having shading and matte highlighter combined in one compact product, reducing the need to carry multiple items, especially for travel or daily use.
Suitable shade options for Asian skin tones
Multiple reviews highlight the product's compatibility with Asian skin tones, particularly the neutral and cool-toned versions (01 Neutral, 02 Cool Gray), making it accessible for the target demographic.
Brand reputation and prior positive experiences
Some reviews indicate customers were already familiar with Espoir and chose this product based on brand trust, or repurchased after positive past experiences.
Matte highlighter appeal
The inclusion of a matte (non-shimmer) highlighter in pale pink or white attracted buyers specifically looking for this finishing product variant.
How they use it
Daily contouring and shading routine
Multiple reviews mention using the product almost daily for subtle facial definition, suggesting it serves as a staple in regular makeup routines rather than occasional use.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Buildable, layered application
Users note applying multiple layers to increase intensity, indicating the product is used in a flexible, customizable manner depending on desired effect strength.
Multi-zone facial application
Reviews describe using different shades for different areas: lighter shade for fine details (nose, eye area), darker shade for broader areas (jawline, temples), and the highlighter for cheekbones and under-eye regions.
Travel and compact application
Several reviews cite portability and compact size as reasons for frequent use when traveling, though some note the case lid opens too easily during transport.
Matte highlighter for non-shimmer finishing
The included matte highlighter is used for subtle brightening of the nose bridge, cheekbones, and tear troughs without the glossy finish of traditional highlighters.
