— · Sun care
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4.6
116 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Brand loyalty and Korean beauty trend
Multiple reviews indicate consumers were already fans of MISSHA or Korean sunscreens generally, driving repeat purchases and product trial as part of broader K-beauty adoption.
Price and value for money
Reviewers frequently cite affordability compared to competing sunscreens as a key purchase driver, with comments like 'the price is the best' and 'good price for such good quality' appearing across reviews.
No white cast reputation
Significant number of buyers, particularly consumers of color, explicitly purchased this product after researching sunscreens that do not leave white cast, indicating this attribute was a known selling point.
Lightweight texture appeal
The product's reputation for a light, non-greasy formula that feels imperceptible on skin drove purchases among consumers fatigued by heavy sunscreen formulations.
Gift and recommendation-driven
Several reviews mention purchasing for family members (mother, friend) or purchasing again based on positive personal experience, indicating word-of-mouth and gifting occasions.
How they use it
Daily routine foundation
Multiple reviewers report using this sunscreen every day as their go-to daily product, with comments indicating consistent daily application rather than occasional use.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Under makeup application
Several consumers mention applying this sunscreen before makeup, with at least one reviewer hoping it works well in this specific routine step.
Body and face application
One reviewer mentions applying to arms and hands in addition to facial use, suggesting versatility beyond just facial sunscreen application.
Year-round and season-dependent use
Some reviewers note particular suitability for hot days or summer months, while one mentioned it being better for winter when skin is drier, indicating flexible seasonal adaptation.
Frequent reapplication intention
One reviewer comments that the pleasant texture 'makes it want to apply more throughout the day,' suggesting habitual reapplication behavior.
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