— · Makeup
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4.9
26 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer & Celebrity Recommendations
Multiple reviewers cited discovering the product through YouTube creators (Director Lee Kyung-min) and social media personalities (Isabe), indicating strong influencer-marketing effectiveness driving initial purchase decisions.
Repurchase & Brand Loyalty
Several reviews mention buying the product for the second, third, or fifth+ time, demonstrating exceptional repurchase intent based on satisfaction with previous use and established routine integration.
Specific Shade Search
Consumers purchased specific colors (deep brown, brown greige, clear black) for particular makeup styles or undertones, suggesting the 8-color range effectively captures diverse aesthetic preferences.
Performance Upgrade
At least one reviewer switched from KATE's pencil eyeliner to the gel format after experiencing product degradation ("grains came together"), showing product line extension drives upgrades within loyal customers.
Eye Look Specialization
Buyers acquired the product to achieve specific eye makeup techniques such as lower lash line definition and under-eye triangular zone marking ("tailing"), indicating targeted application purposes.
How they use it
Daily Eyeliner Base Application
Multiple reviewers describe using KATE Fit Rare Gel as their primary eyeliner product worn consistently, with one noting use for 5+ years, indicating it functions as a core daily makeup step.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Precise Lower Lash & Accent Work
Reviews specifically mention use on lower lash lines, triangular eye zones, and as accent color for eye expansion effects, suggesting precision application for detailed, nuanced eye makeup rather than thick liner.
Layering & Combination with Other Products
One reviewer mentions applying light powder treatment after initial application to manage oil and enhance adherence, indicating users actively layer or modify application technique for extended wear.
Extended Wear During Physical Activity
A reviewer noted the product maintained performance "after exercising," suggesting consumers rely on this product for all-day durability through active lifestyles.
