— · Makeup
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4.8
153 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Hello Kitty Collaboration & Collectibility
Multiple reviews cite the cute Hello Kitty packaging design and limited-edition status as the primary reason for purchase, with many customers explicitly stating they bought it for the aesthetic appeal and brand collaboration rather than functionality alone.
Included Lip Pouch Gift
The included Hello Kitty lip pouch is frequently mentioned as a major selling point, with reviewers praising its quality, size, and utility. Many state they purchased specifically for the pouch or appreciated it as an unexpected bonus.
Muted, Neutral Color Range
Consumers purchased this product for the soft, muted pink and nude tones that work as MLBB (My Lips But Better) shades or cool-toned bases. Reviewers mention it replaces other brands like 3CE and appeals to those seeking wearable, understated colors.
Formula Reputation & Smooth Texture
The WAKEMAKE brand's established reputation for smooth, blendable balm formulas influenced purchases. Multiple reviews reference positive prior experiences with Wakemake and note the formula feels silky and applies easily without dragging.
Price Point & Sales Promotions
Several reviews highlight the product's affordability, particularly when purchased on sale or promotion, making it an accessible luxury item. Good value-for-money perception drives purchase intent.
How they use it
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Daily Wear MLBB Base
Multiple consumers use it as an everyday my-lips-but-better shade, applying it once daily or regularly throughout the week for a natural, comfortable look that requires minimal reapplication.
Layered Application for Color Payoff
Reviews indicate users build color by applying multiple thin layers to achieve desired opacity, as the balm is described as sheer and buildable rather than opaque on first application.
Summer Makeup Staple
Several reviewers mention using it seasonally during warm months, praising its lightweight, non-sticky formula that doesn't transfer to snacks or clothing in heat.
Base Lip Color or Accent Shade
The product is used both as a primer/base and as a blended accent shade over other lip products, demonstrating versatility in makeup routines and layering strategies.
Occasional Reapplication Required
As a balm formula, reviewers note it requires reapplication after eating or drinking, which is accepted as normal but mentioned as a trade-off for comfort and lack of dryness.
