— · Cleanser
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4.8
63 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Brand Loyalty & Ingredient Reputation
Many consumers specifically chose this product because they already use other ILLIYOON skincare items (body lotion, ceramide creams) and trust the brand's gentle, hypoallergenic formulation approach.
Influencer & Social Recommendation
Multiple reviews mention YouTubers and social media figures recommending the product as a trusted eye makeup remover choice.
Repurchase Pattern
Numerous reviews explicitly state this is a repeat purchase, indicating strong satisfaction and habit formation among existing users.
Sensitive Skin Requirement
Consumers with sensitive or reactive skin specifically sought this remover as an alternative to irritating cleansers, seeking a non-stinging option.
Price & Convenience
Some buyers appreciated the affordable price point and travel-friendly bottle size (140ml) compared to alternatives like Garnier Micellar Water.
How they use it
Pre-cleansing Eye Makeup Removal
Most users apply this product to remove eye makeup (mascara, eyeliner, eyeshadow) as a first step before using regular facial cleanser to prevent residue left on the eye area.
Daily Routine Integration
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Consumers use this regularly as part of their nightly makeup removal routine, with application via cotton pads to eyes and lips.
Waterproof Makeup Targeting
The product is frequently used specifically for removing waterproof mascara and long-wear formulas, though effectiveness varies by intensity.
Contact Lens Compatibility
Multiple reviews note using this product before wearing or after removing contact lenses without cloudiness or irritation concerns.
