— · Makeup
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4.7
409 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Brand loyalty and repurchase
Many reviewers say they are on their 3rd, 4th, or even 5th+ tube and have converted friends, family, or coworkers to the product, indicating strong repeat-purchase behavior.
Influencer and word-of-mouth recommendation
Several reviews mention discovering the product through an influencer's video, a makeup artist tutorial, or a friend's recommendation before buying.
Shade range for skin-tone matching
Buyers specifically sought out cool-toned brown/grey shades because plain black felt too harsh, and reviews note that certain colors like mute brown avoid unwanted redness or warmth.
Price and value on sale
Some reviewers mention buying during a promotion or sale, and note that the amount of product per unit feels generous compared to competing brands.
Gift purchases
At least one reviewer bought the product for a family member after being impressed with their own results, suggesting some gifting/word-of-mouth expansion.
How they use it
Tightlining and waterline application
A very common use case is applying the pencil directly on the waterline or for tightlining the upper lash line, with several reviewers calling it their go-to for this technique.
Skin concerns raised — and how the product addressed them
✓Many reviewers with oily lids report the formula holds up well and resists smudging for hours, though a smaller subset still experiences fading or smearing by day's end.
✓A few reviewers note the pencil tugs slightly on the skin or that texture near the eye has changed with age, but most describe the glide as gentle and non-irritating.
✓Reviewers, especially in Japan, specifically use it on the inner mucous membrane area and report it draws smoothly there without discomfort.
Points to note
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Daily, low-effort makeup routine
Many describe it as a 'lazy day' or everyday staple due to fast, smooth, one-swipe application requiring little skill.
Layered with liquid liner for definition
Several reviewers pair the gel pencil with a liquid liner on top to create sharper wings or more defined points, using the pencil as a base or smudge layer.
Used near mucous membrane/inner rim
Japanese reviewers in particular describe applying it to the 目の粘膜 (mucous membrane/inner eye area), valuing the thicker tip for smooth, easy application there.
Smudged for smoky eye looks
Multiple reviewers deliberately smudge the product along the lash line to create a smoky effect before it sets.
✓Cool-toned brown and grey-brown shades are praised for avoiding the harsh or reddish look some feel with plain black liners, giving a softer effect.
✓One reviewer noted looser eyelid skin made lining harder in general, but found this pencil easier to control than a competitor's pencil liner.
Concerns and outcomes summarized from reviews; percentages are approximate.
