— · Cleanser
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4.8
60 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Sale/Promotional Pricing
Multiple reviews mention purchasing during flash sales or 'bug price' discounts, which significantly influenced buying decisions and encouraged bulk purchases.
Influencer & Community Reputation
Consumers note the product is 'so popular' and frequently compare it favorably to other trending Korean cleansers like Arencia, suggesting strong social media visibility and peer recommendations.
Gift Giving
Several reviews explicitly mention buying for friends or family members with dry/sensitive skin, and note the cute packaging enhances gift appeal.
Ingredient & Formula Appeal
Vegan formula, gentle/non-irritating composition, and moisturizing properties attract consumers seeking ethical and skin-friendly cleansing options.
Repeat Purchase/Loyalty
Multiple 'リピート購入' (repeat purchase) mentions and comparisons across the product line indicate strong customer retention and brand exploration.
How they use it
Daily Facial Cleansing
Primary use is as a standard cleanser in morning/evening routines, with many reviewers noting it effectively removes sunscreen and light makeup while maintaining skin moisture.
Pack/Mask Treatment
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Secondary use as a leave-on pack, particularly on tired or congested skin days; some users layer it or use it as a treatment rather than rinse-off cleanser.
Seasonal/Targeted Use
Recommended especially for autumn/winter and dry seasons due to its rich, moisturizing properties; some users specifically choose this variant for sensitive periods.
Frequency & Consistency
Appears to be used daily in evening routines, with one reviewer noting quick consumption (80g size finishes quickly).
