— · Makeup
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4.7
500 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
MUA/influencer recommendation
Several reviewers say they bought it because Korean makeup artists or beauty influencers on YouTube/social media were seen using it for soft eyeliner looks.
Trending/viral product
Multiple reviews mention it being a 'talked about' or trending item on Olive Young that they had been curious about for a while before buying.
Unique gel-cream formula
Buyers were drawn to the novel texture that is neither pure powder nor gel liner, described as doughy/creamy and good for soft-edged lines.
Affordable price/value
Many reviewers explicitly call out the low price relative to performance, with some saying it's cheaper than a full eyeshadow palette for a usable liner shade.
Shade collecting/repurchase
A notable share of reviewers already own other colors in the line (e.g., Cocoa Brulee, Two Shot Americano) and bought additional shades to expand their collection.
How they use it
Primary use as eyeliner
The overwhelming majority use it applied with a thin brush to draw a soft, natural eyeliner or tightline rather than as a traditional lid eyeshadow.
Triangle zone / under-eye (aegyosal) shading
Skin concerns raised — and how the product addressed them
✓Many reviewers say wear improves when paired with a setting mist or powder, but a meaningful subset still report the line melting or fading within a few hours, especially on oily lids.
✓Buyers note the sheer, buildable formula can be layered for more intensity, though some remain disappointed it doesn't match darker product imagery.
✓Most reviewers report the gel format significantly reduces fallout versus powder shadows, though a few still notice fine residue after extended wear.
Points to note
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Very commonly used to shade the under-eye 'triangle zone' or aegyosal (puffy under-eye area) for a subtle, brightening effect.
Requires a specific brush
Many reviewers note results depend heavily on brush choice, favoring a thin, somewhat stiff or flat brush; a few say a suitable brush was hard to find.
Layered with setting products
To extend wear, some users dampen the brush with setting/fixing mist, or top the line with powder or sealer to prevent smudging.
Daily/everyday natural makeup step
Frequently described as part of an everyday, low-effort makeup routine for a natural, non-harsh eye look rather than for bold or dramatic looks.
✓Reviewers found that switching to a thin, appropriately firm brush resolved most application struggles, turning it into an easy, precise eyeliner tool.
✓Some users with oily lids recommend setting with powder or eyeshadow on top to prevent the gel from smudging throughout the day.
Concerns and outcomes summarized from reviews; percentages are approximate.
