Brand Loyalty & Influencer Following
Multiple reviewers explicitly state they purchased because they are fans of the Two Slash Four brand or follow the brand ambassador (Sabae), indicating strong influencer-driven purchasing behavior in the Korean market.
Visual Aesthetics & Pearl Effect
The striking pearl appearance and 'valuable pearl' quality mentioned repeatedly across reviews was a primary driver—consumers were drawn by the product's beauty before purchase and confirmed satisfaction post-opening.
Limited Edition Scarcity
At least one reviewer mentions buying due to 'limited' availability, suggesting scarcity marketing and FOMO (fear of missing out) contributed to purchase decisions.
Gifting & Party Occasions
Several reviews reference buying for gift-giving and special occasions like parties, indicating the product is positioned as a luxury/novelty gift item rather than daily essential.
Repurchase Habit
One reviewer explicitly states this is a product they buy 'often' and will repurchase, suggesting established repeat customers view it as a staple cosmetic despite its specialty nature.