Ingredient reputation and formula preference
Multiple reviewers specifically purchased the product after researching ingredients or being drawn to the moisturizing, water-based formulation that emphasizes hydration over heavy coverage.
Positive online reviews and ratings
Several consumers explicitly stated they bought it because of strong review scores and recommendations from other users on platforms like Olive Young.
Influencer and content creator recommendations
One reviewer mentioned watching a YouTube video (인씨동영상) before purchasing, indicating social media influence drives purchase decisions.
Mini cushion trial experience
Customers who tried the smaller trial version subsequently purchased the full-size product, indicating good trial-to-purchase conversion.
Aesthetic packaging and case appeal
The attractive pink case and well-designed packaging were explicitly mentioned as purchase motivators and positive surprises upon delivery.