— · Makeup
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4.9
35 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Recommendation & Top Ranking
Multiple reviewers purchased the product because it was top-ranked or recommended by others, indicating strong word-of-mouth and social proof driving purchase decisions.
Dry Skin Solution
Consumers with dry skin, particularly around eyes and mouth areas, specifically sought this product for its hydrating properties and ability to prevent makeup from settling into fine lines.
Makeup Longevity
Buyers purchased this primer to address makeup slippage, floating, and breakdown throughout the day, with reviews showing they were seeking a solution to these specific problems.
Repurchase Loyalty
Several reviewers explicitly mention buying the product again after initial use, indicating strong satisfaction and conversion to regular usage despite wish for better pricing.
Price Advantage vs. Comparables
Reviewers noted favorable pricing compared to similar products like Yunjac's base prep, positioning this as good value within the category.
How they use it
Pre-Makeup Application
Consumers apply this as the final step in skincare routine before foundation, using a thin layer that absorbs quickly and is tapped into skin rather than rubbed.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Daily Makeup Routine
Multiple reviews indicate consistent daily use as a makeup base, with users integrating it into their regular morning routine before other cosmetic products.
Targeted Area Application
Users specifically apply the product to dry areas like the eye region and around the mouth for enhanced hydration and makeup adherence in these problem zones.
Seasonal Usage Considerations
Some reviewers express preferences about moisturization levels in summer versus other seasons, suggesting they adjust usage based on environmental conditions and existing skin hydration.
Minimal Product Quantity
Multiple reviews note that 'a little goes a long way,' indicating consumers use thin applications efficiently throughout the month.
