Influencer/Social Recommendation
Several reviews mention discovering the product through influencer videos and social media recommendations, driving initial purchase decisions and repeat buys.
Acne-Prone Skin Targeting
Consumers specifically purchased this product for acne treatment, attracted by its positioning as a derma relief cleanser designed for problematic and acne-prone skin.
Ingredient & Formula Reputation
Reviews indicate buyers were drawn to the mild acidity (pH-balanced) formulation and moisturizing properties, selecting it based on product composition research.
Repurchase Loyalty
Multiple reviews mention second, third, or ongoing repurchases, indicating strong satisfaction and habit formation among existing customers.
Price & Sales Promotions
Customers noted purchasing during sales and discounts on platforms like Olive Young, citing reasonable pricing as a factor in their buying decision.