Strong reputation / word-of-mouth
Many buyers cite hearing 'good reviews' or being recommended it by friends, family, YouTubers, TikTok, or even in-store staff in Korea before purchasing.
Repurchase / brand loyalty
A large share of reviews are explicitly repeat purchases (2nd-6th bottle), with reviewers saying they 'always come back' to this product after trying other brands.
Value for large size
Reviewers repeatedly mention the 200ml/oversized bottle being more affordable than competitors like Shu Uemura while offering a comparable or better clean.
Gift / family sharing
Several reviewers bought it for daughters, mothers, sisters, or friends, and describe multiple family members using the same bottle.
Claims around blackheads/pores
Buyers were drawn by marketing and reviews claiming the oil dissolves blackheads and clears clogged pores, especially for 'strawberry nose' concerns.