Companion to cream and liquid blush products
Many buyers purchased this specifically to apply cream blushes, liquid cheeks, and stick-type blushes without dirtying their hands. Several reviewers mentioned buying it alongside branded blush products like Rhode blush.
Portability and travel convenience
Multiple reviewers cited the compact size and lightweight design as key purchase drivers, with specific mentions of fitting perfectly in makeup bags and being ideal for carrying while traveling.
Affordable pricing and value perception
Several reviews mention purchasing during sales and at low price points, with at least one reviewer specifically noting the good cost-to-value ratio for the quantity and quality of included replaceable heads.
Brand reputation and Fillimilli trust
Some reviewers indicated they trusted the Fillimilli brand based on positive experiences with other Fillimilli makeup tools, creating expectation for this product.