— · Makeup
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4.6
55 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer & YouTuber Recommendations
Multiple consumers explicitly mention purchasing after seeing positive reviews from YouTubers and social media influencers, indicating strong brand visibility through content creator channels.
Repurchase Loyalty
Several reviews mention second or subsequent purchases, demonstrating product satisfaction leads to customer retention and repeat buying behavior.
Product Reputation & Brand Trust
Consumers cite the Erborian brand's reputation for quality and comparisons to premium alternatives (e.g., 'better than Sisley $150 BB cream'), suggesting brand equity drives purchase decisions.
Gift Purchase
At least one review mentions buying for a friend as a gift, indicating the product serves as a desirable cosmetic gift item with positive recipient reactions.
Price-Value Perception
Buyers note 'great price' and value proposition relative to competitor products, making it an attractive import item for budget-conscious consumers.
How they use it
Daily Lightweight Makeup Routine
Consumers describe using it for everyday makeup application, particularly on days when minimal coverage is desired. It functions as a 'lazy day makeup' option requiring minimal effort.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Mixing with Other Products
Several users mix it with foundations (CoverFX, tinted sunscreen, or other bases) at various ratios to adjust coverage and hydration levels or correct shade issues.
All-Day Wear
Reviews indicate the product lasts through morning wear with good longevity and maintains a natural finish without becoming greasy throughout the day.
Primer-Dependent Application
Some users note needing a primer or tinted sunscreen underneath for optimal results, suggesting it performs best as part of a layered routine rather than standalone.
Year-Round Use
Product is used across seasons; some mention appreciating its hydrating properties during dry periods and lightweight feel in warmer months.
