— · Makeup
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4.7
26 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Seasonal Summer Use
Many buyers purchased specifically for hot weather and summer makeup routines, seeking a product that would cool overheated skin and reduce discomfort during makeup application.
Influencer & Social Recommendations
Multiple reviews mention buying based on online reels and social media influencer recommendations, indicating strong TikTok/Instagram-driven demand.
Cooling Sensation Appeal
The advertised cooling effect was the primary draw; consumers were curious about the 'cool' and 'icy' formulation claims before purchase.
Repurchase & Loyalty
Several reviewers indicate they are using it daily or regularly repurchasing, suggesting satisfaction among core users who appreciate the formula.
Brand & Formula Reputation
The sherbet-gel ICY blur formula and Dear.A brand appeal attracted consumers interested in K-beauty innovation and trending texture formats.
How they use it
Summer-Primary Usage
Most consumers use this as a seasonal primer specifically for hot weather months, with some noting it is harder to incorporate into winter routines.
Daily Primer Step
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Regular users apply it as their standard primer in their daily makeup routine, often as the base layer before foundation or concealer.
Heat-Relief Moment
Consumers deliberately use it during hot weather to psychologically and physically cool their skin before and during makeup application.
Layering with Other Products
Reviews mention using it alongside Dear.A concealer and other foundations, suggesting it integrates well into multi-step routines.
Full-Face Application
Applied across the face including nose and cheeks, with some noting specific benefits for pore-prone areas, though coverage varies by user.
