— · Cleanser
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4.8
51 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Repurchase and Loyalty
Multiple reviewers report purchasing this product 4+ times, with some buying over 10 bottles. The gentle yet effective performance drives loyal repeat buying behavior.
Promotional Pricing & Double Pack Value
The 1+1 (double pack) offering at discount prices significantly influences purchase decisions. Consumers appreciate the value for money compared to competing cleansing balms.
Gift Giving
Several reviewers mention purchasing the product as gifts for friends and relatives, indicating the packaging and brand appeal support gifting occasions.
High Online Ratings & Social Proof
Consumers explicitly mention buying based on seeing high ratings online, indicating strong positive word-of-mouth and digital influence on purchase intent.
Vegan Formula Appeal
At least one reviewer specifically chose the product because of its vegan status, suggesting ethical ingredients appeal to certain market segments.
How they use it
Daily Nighttime Cleanser
Most reviews indicate using it as a nightly makeup removal step in their skincare routine, with frequent regular use reported.
All Makeup Types Including Waterproof
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Reviewers use it to remove all makeup types, including waterproof products, waterproof eye makeup, and leftover sunscreen, positioning it as a comprehensive first cleanse.
Blackhead & Pore Cleansing
Multiple users specifically mention using the balm to cleanse pores and remove blackheads, indicating it serves a targeted treatment function beyond basic makeup removal.
Travel Use
At least one reviewer mentions using it for travel due to its portability and ease of use, though the 60ml size is noted as smaller than expected.
Two-Step Cleansing Routine
Some consumers follow this balm with a water-based cleanser as a second step, suggesting it functions as part of a double-cleanse method for certain skin types.
