Brand loyalty and trust
Multiple customers explicitly mention they repurchase Dr.G products or buy full sizes after trying samples, citing consistent quality across the brand's product line (cleansing oils, etc.).
Gentle exfoliation for sensitive skin
Buyers specifically sought this product for its reputation as a mild scrub that doesn't irritate, with several mentioning they have sensitive skin or wanted to avoid harsh exfoliation.
Targeted concern: blackhead treatment
Several customers purchased it specifically to address blackheads on the nose, reporting better results than other exfoliation products they had tried.
Gift purchases
At least two reviewers mentioned buying for family members (husband, son) after observing their skincare needs, indicating it's purchased as a considered gift item.
Price-to-performance value
Customers noted the price is reasonable and good value, though some felt the 120g size was small relative to cost.