— · Makeup
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4.9
36 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer & YouTuber Recommendations
Multiple reviews mention purchasing after watching influencer videos or TikTok/Instagram content; consumers trust creator endorsements as decision drivers.
Existing Brand Loyalty
Several reviews indicate repurchasing from Dear.A's existing customer base, particularly among those who already use Dear.A blush or other products successfully.
Tone-on-Tone Color Scheme Appeal
Consumers actively seek out this palette specifically for its harmonious color combinations that work for everyday makeup without difficult color-matching challenges.
Portable Multi-Use Format
The compact 3-color palette with 6 holes is purchased as a convenient travel or touch-up palette that consolidates essential shades without waste.
Specific Color Preference
Peach, mauve, and cool-tone variants attract consumers with particular undertone preferences (warm, spring-typed, or cool/blue-based buyers).
How they use it
Daily Makeup & Everyday Wear
Majority of reviews describe using the palette for routine daily makeup application, with consumers noting the tone-on-tone scheme makes it ideal for non-complex looks.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Layering & Gradient Techniques
Users report successfully creating layered gradations and multi-step eye looks using the three shades without needing additional palettes.
Portable/On-the-Go Touch-ups
The compact size with 6 holes is explicitly used as a pocket-sized palette for corrections, touch-ups, and travel, eliminating the need to carry full palettes.
Multi-Functional Application
Some users mention using it beyond eyeshadow—as blush or for the included pencil applicator—leveraging the palette's versatility.
