Packaging and aesthetic appeal
Numerous consumers cite cute, pretty, and aesthetically pleasing packaging as a primary purchase driver, with many stating they bought it as a gift or were inspired to collect multiple variants.
Gift-giving occasions
Multiple reviews indicate the product was purchased specifically as gifts for friends and family members, suggesting strong appeal as a prestige skincare gift item.
Ingredient reputation and vegan formulation
Several consumers highlighted the vegan soybean formula as a key purchase factor, appreciating the cleaner ingredient list and perceiving it as less burdensome on skin.
Scent preference and fragrance notes
Reviewers mentioned purchasing based on specific scent variants (peach, aqua) they encountered through testers or prior exposure, indicating successful scent-driven purchasing intent.
Sales and discount availability
A subset of buyers purchased during promotional periods or sales, suggesting price sensitivity and that discounts significantly influence conversion despite stated premium positioning.