Influencer and celebrity endorsement
Several reviewers cite Jang Wonyoung's advertisement and related photocard/collab packaging as a direct reason for purchase, particularly among younger buyers.
Reputation for dewy, natural finish
Many buyers sought this specific product after hearing about its 'glass skin' and 'my skin but better' effect from social recommendations and prior positive experience with the Amuse brand.
Repurchase loyalty
A large number of reviews explicitly mention this being a second, third, or even 20th repurchase, indicating strong brand and product loyalty once tried.
Suitability for dry/dehydrated skin
Buyers with dry skin specifically sought this cushion out because cushions are typically drying, and this one was recommended as an exception.
Cute/limited-edition packaging
Daisy edition, stickers, pouches, and refill sets were called out as purchase motivators, sometimes even more than the makeup performance itself.