Repurchase loyalty
A large share of reviewers explicitly state they have bought BEYOND hand creams multiple times ('3rd/4th time', 'lost count'), showing strong repeat-purchase behavior.
Word-of-mouth / popularity in Korea
Several buyers purchased after hearing it is 'popular in Korea' or seeing it top rankings/recommendations, including recommendations from friends or influencers.
Gift-giving
Many reviewers bought it specifically as a gift for friends, mothers, boyfriends, or coworkers, citing the nice packaging and large size as gift-appropriate.
Value/price promotions
Frequent mentions of buying during BOGO/1+1 or sale promotions, with reviewers citing large size-to-price ratio as a key motivator.
Trying the product line/variants
Some buyers purchased after enjoying a smaller 30ml size or a different scent variant (olive, total recovery, gel) and wanted to try the full-size or other scents.