— · Makeup
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4.6
166 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Brand Loyalty & Line Integration
Many consumers purchased this concealer after using ABOUT_TONE foundation or other products, appreciating that shades match seamlessly across the line and enhance the overall finish.
Influencer & Social Media Recommendations
Multiple reviews explicitly mention YouTubers, TikTok creators, and celebrity endorsements (e.g., 指原莉乃) as motivators to purchase, particularly for highlighting and contouring use.
Travel & Portability
The mini, compact size is heavily cited as a key purchase driver, with consumers specifically buying it for ease of carrying on trips or for on-the-go touch-ups.
Price & Value Perception
Reviewers frequently note the product offers good value—especially during sales—compared to department store concealers, making it an accessible premium option.
Problem-Specific Solutions
Consumers purchased it specifically to conceal blemishes, acne scars, dark circles, and spots, having struggled to find effective solutions in the past.
How they use it
Spot Concealing & Acne Coverage
Most common use case is dotting the product on individual blemishes, pimples, and acne scars, often allowing it to set for a few minutes before blending for maximum adhesion.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Under-Eye Application
Despite warnings about dryness, many users apply it under the eyes to cover dark circles and eye bags, sometimes layering it with moisturizer first for dry skin types.
Highlighting & Brightening
Several consumers use lighter shades (19–22) as a subtle highlighter on the T-zone, nose, and cheekbones to add brightness and definition.
Full-Face Coverage with Foundation
Some users apply it as a full-face concealer in place of foundation or layer it under/over their liquid or cushion foundation for enhanced coverage and even skin tone.
Mixing & Blending Technique
Users apply with the applicator tip, dot onto problem areas, then blend with fingertips, sponges, or brushes; some mix multiple shades for custom color matching.
