— · Makeup
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4.7
195 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Repurchase loyalty and word-of-mouth reputation
Numerous reviews indicate multiple repurchases (some customers on their 3rd-5th purchase), with comparisons to premium brands like Chanel, Dior, and Koh Gen Do. The product has built strong brand trust among Japanese, Korean, and English-speaking consumers.
Value and promotional pricing
Customers specifically mention buying during sales and coupons, describing the product as excellent value (gaseungbi in Korean reviews). The inclusion of a brush and puff increases perceived value.
Influencer and online discovery
Reviews reference TikTok, Instagram, and marketplace rankings (Olivia Young) as discovery channels. Mentions of the product being a 'dupe for Givenchy powder' and Cosmedecorte comparisons drove curiosity purchases.
Gift-giving and brand preference
Some reviews mention gifting to friends and family, with recipients seeing improved skin appearance, reinforcing repeat purchases.
Oil control for specific skin types
Consumers with oily, combination, and dehydrated-oily skin specifically sought this product for its reputation in shine control and longevity throughout the day.
How they use it
Setting makeup and final step application
Most reviews describe using it as a final step after foundation and concealer to set the entire face. Applied at the end of makeup routine for powder finishes.
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Targeted application on T-zone and undereye
Frequently mentioned application on forehead, nose (T-zone), and under-eye areas where oil buildup and creasing occur. Some use the provided brush for precise under-eye application.
Touch-ups during the day
Users report needing to reapply in afternoon/evening for extended wear, particularly those with oily skin. Duration typically 3-6 hours before touch-up needed.
Year-round use with seasonal adjustment
Reviews indicate summer preference due to oil control benefits, with some noting winter dryness concerns. One reviewer mentioned carrying the product year-round in their bag.
Layering with other products
Used after foundation and concealer, sometimes combined with other setting sprays or powders. One review mentions using specific colors on different face areas (pale white on T-zone, pink on cheekbones).
