Influencer and social media recommendations
Multiple reviewers mention influencers (e.g., Director Pi) recommending the product for blackhead removal, and many cite word-of-mouth or its established reputation as reasons for purchase.
Brand loyalty and line extension
Existing Innisfree customers purchased this to try the Volcanic range, or switched from other Innisfree cleansers like Green Tea variant when seeking stronger pore care.
Repurchase and trusted brand heritage
A substantial segment are long-term repeat buyers (some for 10+ years), citing the product's proven track record and association with Amorepacific, Korea's No. 1 cosmetics company.
Targeted efficacy for oily and acne-prone skin
Consumers specifically sought this cleanser to address sebum control, acne, blackheads, and pore congestion, with many noting prior struggles before trying this product.
Value and promotions
Several reviewers mention purchasing due to attractive sales pricing or cost-effectiveness, especially when bought in advance or in bulk.