Influencer & Social Recommendation
Several consumers mentioned discovering the product through TikTok influencers and positive reviews on social platforms, particularly referencing recommendations from content creators.
Brand Loyalty & Product Range Exploration
Existing Arencia customers purchased this scrub to try new scents after positive experiences with other Arencia products, particularly their facial cleansers.
Gift-Giving & Value During Sales
Buyers purchased the product as gifts or during promotional sales events, attracted by perceived value and the premium positioning of Korean cosmetics.
Dual-Use Functionality
Marketing emphasizing both body and scalp application appealed to consumers seeking multi-purpose solutions for their skincare routines.