Gift-giving and repurchase loyalty
Multiple reviewers mention purchasing additional units as gifts for friends and repeatedly repurchasing the same product, indicating strong satisfaction and recommendation behavior within social circles.
Convenient multi-function product
Buyers were attracted to the product's dual purpose as both primer and sunscreen that can be reapplied over makeup without affecting makeup integrity, solving multiple skincare needs in one step.
Promotional pricing and bundle appeal
Several reviewers specifically mention purchasing during sales or special offers, and the inclusion of 5 replacement puffs adds perceived value to the set.