— · Makeup
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4.6
525 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Influencer/celebrity recommendation
Many reviewers cite seeing the product used by Korean/Japanese influencers, YouTubers, or celebrities as their reason for trying it.
Brand loyalty and repurchase
A large share of reviews are repeat purchases, with customers stating they collect 'all colors' or have used the brand for years and won't switch.
Gift/bundle value
Many buy the set version specifically because of the free bonus items (mini liners, tints, blush, balm), which are seen as a strong value driver.
Reputation for aegyosal makeup
Multiple reviewers explicitly reference it as a 'trusted' go-to item for creating the popular aegyosal (under-eye pouch) look.
Price/promotion appeal
Several reviews mention buying because of sale pricing or general affordability relative to quality, though a few felt it was pricey for the size.
How they use it
Aegyosal (under-eye) shading
The single most common use is drawing or shading under the eyes to create the aegyosal 'puffy' look, often layered with concealer or eyeshadow.
Mucosal/waterline lining
Skin concerns raised — and how the product addressed them
✓Reviewers say the soft-toned pencil shades create a natural, puffy under-eye highlight/shadow that makes eyes look bigger and more youthful without harsh lines.
✓Most reviewers report it resists rubbing and water once fully dried, though a meaningful minority still experience fading or smudging by afternoon.
✓Several reviewers note the formula is gentle, moist, and doesn't cause skin trouble even with daily use near the delicate eye area.
Points to note
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
Frequently applied along the lower waterline or mucosal line to make eyes appear bigger, often described as doubling eye size visually.
Triangle zone/outer corner contouring
Used on the outer 'triangle zone' near the lash line and outer corner for a lifted, elongated eye effect, though several noted it's harder to control here.
Layering with eyeshadow or concealer
Commonly layered under or over powder eyeshadow, concealer, or blush for a blended, natural shadow rather than a stark line.
Daily/repeated use with multiple shades stocked
Many use it every day and keep multiple colors on hand, cycling through shades depending on makeup tone (warm/cool).
✓Reviewers frequently adjust which of the 18 shades they choose based on personal undertone (yellow vs blue base), with mixed success when the shade didn't match expectations.
✓The slim pencil format helps with fine detail work, but several reviewers note it can still be tricky to control in small areas like the triangle zone or inner corner.
Concerns and outcomes summarized from reviews; percentages are approximate.
