— · Makeup
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4.7
41 reviews
Rating breakdown
Most-mentioned keywords
Why consumers buy
Repurchase & Loyalty
Multiple reviewers explicitly mention repeat purchases (5th, 6th time buying, 재재재구매), indicating strong product satisfaction and habit formation among existing customers.
Beauty Creator Influence
Reviewers note that 'many beauty creators use this brand,' suggesting influencer recommendations and social proof drove initial trial and continued interest.
Expanded Shade Range
Recent shade expansion (mentioned in multiple reviews) motivated purchases from consumers who previously couldn't find matching shades, expanding addressable market.
Aesthetic Packaging & Special Editions
Cute packaging and special edition collaborations are mentioned as reasons for purchase, appealing to gift-givers and collectors seeking visually appealing products.
Price Accessibility
Described as 'affordable price' in multiple reviews, positioning it as good value relative to competitors like CLIO.
How they use it
Primary Under-Eye Application
Dominant use case is under-eye concealing and dark circle coverage, with many reviewers specifically mentioning this area and brightening effects.
Foundation Substitute
Sentiment breakdown
Share of analyzed reviews by overall sentiment.
At least one reviewer uses it as a foundation replacement (ファンデがわりに), suggesting versatility for full-face coverage in lighter applications.
Layering & Thin Application
Reviews emphasize applying thin layers for best results; one reviewer warns against overloading to avoid patchiness, suggesting a technique-sensitive application.
Daily Routine Integration
Japanese reviewers mention daily use (毎日使用), confirming this is a staple product in regular makeup routines rather than occasional use.
